Project Context

Ga Bao Ngoc is growing toward a leading position in Northern Vietnam for chicken rice and shared chicken platters. With 11 locations across Hanoi, the brand needed a stronger identity and a scalable customer experience for its next stage.

RED Agency’s Role

• Brand repositioning strategy

• New visual identity system

• Website design

• Photography and key visual production

• Sales collateral design

• Digital marketing

• Restaurant moodboard

• Franchise restaurant concept