Understanding the Challenge

UltraFit, a premium activewear brand, had been running digital ads with inconsistent results. Their cost-per-click was too high, and their conversion rates weren’t strong enough to justify ad spend. Despite having a great product, they were struggling to attract and convert the right audience.

Their previous campaigns lacked a structured approach, leading to wasted budget and missed opportunities. They needed a performance-driven advertising strategy that targeted the right customers with compelling ad creatives and optimized placements.

Our Approach

We began with a full ad account audit, identifying inefficiencies and gaps in targeting. We then restructured their ad campaigns, focusing on precision audience segmentation. Our strategy involved:

• Highly targeted Facebook & Instagram ads based on customer behavior and interests.

• A/B testing different creatives and messaging to find the most effective combinations.

• Google Search & Display ads to capture high-intent buyers.

• Retargeting campaigns to re-engage abandoned cart users and past visitors.

Additionally, we refreshed UltraFit’s ad creatives to emphasize lifestyle storytelling. Instead of generic product photos, we used dynamic videos showcasing real customers in action.