Project Context
RED Agency built the channel around high-interest residential property themes, the culture and location of Lao Cai, and the project’s future potential.
RED Agency’s Role
TikTok channel positioning strategy
Content production
Channel management
Paid media
Project Snapshot
3
increase in brand recognition
4
channel workstreams
Client
BB Group — The Manor Tower Lao Cai
Service
TikTok Real Estate Strategy