Project Context

Euphorie was conceived as a French pastry shop for Vietnamese tastes and a trend-led cafe for discerning guests. RED Agency shaped the route to market, identity, communications, and physical experience around that proposition.

RED Agency’s Role

• Market-entry strategy

• Integrated marketing communications planning

• Brand positioning

• Brand and communications channel management

• Visual identity creation

• Brand photography production

• Digital marketing

• Cafe decor concept